Spearhead Millworks

In an attempt to make the jump from a lesser-known contractor to an established pillar in the community, Spearhead Millworks took on a new name and new branding. To convey the craftsmanship and trust Spearhead embodies, it was important to keep the branding simple, bold and timeless. When designing the fully custom logo type, it was paramount to keep their customer and vision in mind. The brand’s signature green color palette ties back to the lumber and forest, and emulates the tough bold nature of outdoor brands like Filson and Yeti.