Committed Campaign

Over the years, Black Diamond Equipment has always supported the pursuit of excellence. Whether climbing, skiing or trail running, pushing the envelope is an integral part of the brand’s identity. To highlight recent historic ascents by Black Diamond athlete Babsi Zangerl, the marketing team launched the “Committed” campaign. With a long list of first ascents and her never-ending resolve, Babsi is the embodiment of committed. In this campaign rollout, I created social, email and web assets to promote her films and our Committed tagline. This project is a good example of my day-to-day experience at Black Diamond. Creating a suite of assets in collaboration with the marketing and design team to convey a cohesive brand statement. This project was largely collabortive, but all work examples were created by me.